"Hunting has been a part of us for many many centuries, and there is a need for people like us out there who can create and maintain the balance"
Hunting is not only a passion but also a fundamental asset for the planet, protecting its biodiversity and maintaining its natural balance. The hunting activity also increases the well-being of those who practice it: organic food, contact with nature and mental focus are just some of the benefits. The #BerettaTribe Stories is a video project that shows hunters' life and commitment to act concretely for sustainable hunting growth.
Follow us on a journey around the world to learn about these hunters and their stories.
In the heart of Swedish Lapland, in the remote town of Gällivare, lives the Öderyd family, where the grandfather, father, and grandson are united by a deep-rooted hunting tradition. For three generations, the vast land covered in forests and wild mountains has been their home and hunting ground. The family's passion for hunting is more than just a pastime: it is a way of life, a vital source of sustenance in an unforgiving landscape. Over the years, knowledge and skills have been passed down from father to son and from grandfather to grandson, ensuring that the traditions of the past continue to thrive.
#BERETTATRIBE
Hunting is much more than chasing prey. Hunting is connection with nature, it is symbiosis with the dog, it is culture, it is ritual, it is sharing, it is storytelling, it is thrill, it is an explosion of senses.
